Wednesday, 26 January 2011
Research
Definitions:
Qualitative research - The use of opinions
Quantitative research - The use of figures
Primary research - Collected for a particular purpose and is new information. It is conducted using some means of questioning, usually via a survey or interview and the information is gathered from an observation.
Secondary research - Information which has already been collected by someone else (Andrew Goodwin). Information which was downloaded from the internet and trend data or reports on topics/theorist's principles/comments on theories.
Qualitative research - The use of opinions
Quantitative research - The use of figures
Primary research - Collected for a particular purpose and is new information. It is conducted using some means of questioning, usually via a survey or interview and the information is gathered from an observation.
Secondary research - Information which has already been collected by someone else (Andrew Goodwin). Information which was downloaded from the internet and trend data or reports on topics/theorist's principles/comments on theories.
Sunday, 23 January 2011
Wednesday, 19 January 2011
Monday, 17 January 2011
Media Theorists
Here are just three theorists and an overview of their theories. Try to find out about at least 10 - 15 media theories for G325 Question 1 (a) and (b) and have them at your fingertips for the exam. Remember - you must apply them to your own work.
Roland Barthes:
Roland Barthes concentrated some of his work on a discussion of how myth operates in society and he discussed this in the context of denotation and connotation.
Connotation and denotation are often described in terms of levels of representation or levels of meaning.
Denotation - the literal, 'obvious' or 'commonsense' meaning of an image.
Connotation - is used to refer to the socio-cultural and 'personal' associations (ideological, emotional etc.) of the image. These are typically related to the interpreter's class, age, gender, ethnicity and so on. Images are more open to interpretation - in their connotations than their denotations.
Stuart Hall:
Stuart Hall suggests that there are three different positions that the reader of a text can occupy when trying to interpret a text, they are:
Preferred Reading is when the reader fully shares the text's codes and accepts and reproduces the preferred reading i.e. the most dominant reading.
Negotiated Reading is when the reader partly shares the text's codes and broadly accepts the preferred reading, but sometimes resists and modifies it in a way which reflects their own position, experiences and interests - this position involves contradictions.
Oppositional Reading is when the reader, whose social situation places them in a directly oppositional relation to the dominant code, understands the preferred reading but does not share the text's code and rejects this reading, bringing to bear an alternative frame of reference (radical, feminist etc.).
In this instance a 'code' can be interpreted as what a text says.
Ferdinand de Saussure:
Semiotics is the study of the social production of meaning from sign systems. Saussure stated that a sign could be made up of something which physically resembles the object in some way (icon), or has a direct link between it and its object, it is somehow connected i.e. smoke indicates fire (index) or it can be something with no resemblance at all and it communicates only because people agree that it shall stand for what it does (symbol).
The reading of a sign is determined by cultural experience of the reader. Semiotics pays great attention to the role of the reader in realising and producing meanings out of texts.
Useful web link:
http://www.aber.ac.uk/media/Documents/S4B/sem01.html
Roland Barthes:
Roland Barthes concentrated some of his work on a discussion of how myth operates in society and he discussed this in the context of denotation and connotation.
Connotation and denotation are often described in terms of levels of representation or levels of meaning.
Denotation - the literal, 'obvious' or 'commonsense' meaning of an image.
Connotation - is used to refer to the socio-cultural and 'personal' associations (ideological, emotional etc.) of the image. These are typically related to the interpreter's class, age, gender, ethnicity and so on. Images are more open to interpretation - in their connotations than their denotations.
Stuart Hall:
Stuart Hall suggests that there are three different positions that the reader of a text can occupy when trying to interpret a text, they are:
Preferred Reading is when the reader fully shares the text's codes and accepts and reproduces the preferred reading i.e. the most dominant reading.
Negotiated Reading is when the reader partly shares the text's codes and broadly accepts the preferred reading, but sometimes resists and modifies it in a way which reflects their own position, experiences and interests - this position involves contradictions.
Oppositional Reading is when the reader, whose social situation places them in a directly oppositional relation to the dominant code, understands the preferred reading but does not share the text's code and rejects this reading, bringing to bear an alternative frame of reference (radical, feminist etc.).
In this instance a 'code' can be interpreted as what a text says.
Ferdinand de Saussure:
Semiotics is the study of the social production of meaning from sign systems. Saussure stated that a sign could be made up of something which physically resembles the object in some way (icon), or has a direct link between it and its object, it is somehow connected i.e. smoke indicates fire (index) or it can be something with no resemblance at all and it communicates only because people agree that it shall stand for what it does (symbol).
The reading of a sign is determined by cultural experience of the reader. Semiotics pays great attention to the role of the reader in realising and producing meanings out of texts.
Useful web link:
http://www.aber.ac.uk/media/Documents/S4B/sem01.html
Question 1a Marks Scheme
Explanation/ analysis/argument (9-10 marks)
There is a clear sense of progression established by the answer, and a range of articulate reflections on the production process are offered.
Use of examples (9-10 marks)
Candidates offer a broad range of specific, relevant and clear examples in relation to creative skills development.
Use of terminology (5 marks)
The use of both production terms and conceptual media terminology applied throughout is excellent.
There is a clear sense of progression established by the answer, and a range of articulate reflections on the production process are offered.
Use of examples (9-10 marks)
Candidates offer a broad range of specific, relevant and clear examples in relation to creative skills development.
Use of terminology (5 marks)
The use of both production terms and conceptual media terminology applied throughout is excellent.
G325 Exam Overview
The purpose of this exam is to assess your knowledge and understanding of media concepts, contexts and critical debates, through your understanding of one contemporary media issue and your ability to evaluate your own practical work in reflective and theoretical ways.
The examination:
• two hours
• two compulsory questions
• Total marks available: 100 (two questions on production work marked out of 25 each, and the media theory question marked out of 50.)
There are two sections to this paper:
Section A: Theoretical Evaluation of Production (50 marks)
Section B: Contemporary Media Issues (50 marks)
Section A: Theoretical Evaluation of Production
2 compulsory questions.
Question 1(a) describe and evaluate your skills development over the course of your production work, from Thriller Opening (AS) to Music Video (A2). The focus of this evaluation must be on skills development, and the question will require you to adapt this to one or two specific production practices. The list of practices to which questions will relate is as follows:
• Digital Technology
• Creativity
• Research and planning
• Post-production
• Using conventions from real media texts
Question 1(b) requires you to select one production and evaluate it in relation to a media concept. The list of concepts to which questions will relate is as follows:
• Genre
• Narrative
• Representation
• Audience
• Media language
EXAMPLE QUESTION
Section A: Theoretical Evaluation of Production
You must answer both 1(a) and 1(b).
In this section you need to write about your work for the Foundation Portfolio and Advanced Portfolio units. You must answer both 1(a) and 1(b).
1 (a) “Digital technology turns media consumers into media producers”. In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? [25]
(b) “Media texts rely on cultural experiences in order for audiences to easily make sense of narratives”. Explain how you used conventional and / or experimental narrative approaches in one of your production pieces. [25]
The examination:
• two hours
• two compulsory questions
• Total marks available: 100 (two questions on production work marked out of 25 each, and the media theory question marked out of 50.)
There are two sections to this paper:
Section A: Theoretical Evaluation of Production (50 marks)
Section B: Contemporary Media Issues (50 marks)
Section A: Theoretical Evaluation of Production
2 compulsory questions.
Question 1(a) describe and evaluate your skills development over the course of your production work, from Thriller Opening (AS) to Music Video (A2). The focus of this evaluation must be on skills development, and the question will require you to adapt this to one or two specific production practices. The list of practices to which questions will relate is as follows:
• Digital Technology
• Creativity
• Research and planning
• Post-production
• Using conventions from real media texts
Question 1(b) requires you to select one production and evaluate it in relation to a media concept. The list of concepts to which questions will relate is as follows:
• Genre
• Narrative
• Representation
• Audience
• Media language
EXAMPLE QUESTION
Section A: Theoretical Evaluation of Production
You must answer both 1(a) and 1(b).
In this section you need to write about your work for the Foundation Portfolio and Advanced Portfolio units. You must answer both 1(a) and 1(b).
1 (a) “Digital technology turns media consumers into media producers”. In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? [25]
(b) “Media texts rely on cultural experiences in order for audiences to easily make sense of narratives”. Explain how you used conventional and / or experimental narrative approaches in one of your production pieces. [25]
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