Wednesday, 26 January 2011

Research

Definitions:
Qualitative research - The use of opinions
Quantitative research - The use of figures
Primary research - Collected for a particular purpose and is new information. It is conducted using some means of questioning, usually via a survey or interview and the information is gathered from an observation.
Secondary research - Information which has already been collected by someone else (Andrew Goodwin). Information which was downloaded from the internet and trend data or reports on topics/theorist's principles/comments on theories.

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